Server-side tracking engineer - Meta Pixel + CAPI, GA4, GTM / sGTM
Your ad platforms, your analytics and your backend all report different numbers. I find out which one is lying - then fix the pipes.
# same store, same month, three answers meta_purchases 142 # double-counting, no event_id dedup ga4_purchases 98 # consent + redirect losses on top backend_paid_orders 76 # the truth -> your ads optimize on the wrong number. that costs money.
Find out which number is lying Takes about a minute. I read every one myself and reply with the likely cause, at no charge.
“He found the exact root cause quickly, fixed it cleanly, and — this is what set him apart — didn’t just tell me it was done. He proved it with cold-load tests and a reversal test, and confirmed it on Meta’s side. On top of that he flagged two serious issues outside the scope of the job, including a security problem, completely honestly.”
Meta Pixel and conversion tracking fix, WordPress · July 2026
“Rytis is great! Solved all of the issues we were having and gave very detailed explanations of fixes and possible future issues and their solutions. We had a major unexpected unrelated issue come up with a separate app in our shopify store that was killing sales while he was working on our original pixel issues and he immediately found the issue and sent an evidence trail detailing his findings to the app help center while actually fixing the issue that we would have never figured out on our own, then jumped right back into fixing our original issues with our pixel. He also answered all of my many questions as we worked through everything. We highly recommend working with him! We don’t know what we would have done without his expertise!”
Meta pixel purchase events fix, Shopify · August 2026
“Rytis was fantastic to work with. He quickly identified and resolved the issues with my Google Tag Manager, GA4, and Google Ads conversion tracking that had been preventing my conversions from reporting correctly. His communication was excellent throughout the project, and he took the time to explain what was causing the issue and how he was fixing it. He was knowledgeable, efficient, and made sure everything was working properly before completing the job. I highly recommend Rytis to anyone needing help with Google Tag Manager, GA4, or Google Ads tracking.”
GTM, GA4 and Google Ads conversion tracking fix · August 2026
“Rytis was absolutely outstanding from start to finish. His communication was clear, concise and there thorough. He helped us find a solution to a very tricky problem in an astonishingly quick time, I couldn’t recommend him high enough.”
Urgent Shopify Meta Pixel and Conversions API audit · July 2026
“He identified and fixed all three tracking issues — the broken purchase values, the affiliate attribution dropping after the Stripe redirect, and GA4 loading twice. He also caught a fourth problem we didn’t know about ($0 ghost conversions polluting our data) and fixed that too.”
GA4 and GTM attribution fix · July 2026
“Report was actually deep – data-cross-checked GA4 / Meta Graph / Magento, not a generic checklist. He delivered the free first-read exactly as advertised, then the full audit landed same-day after access was granted.”
Tracking audit, phase one of a server-side GTM engagement · July 2026
Not sure whether your numbers are lying? Pick any 7 days, put your ad platform’s conversion count next to the real orders or leads in your backend, and send me both. I will tell you which of the usual causes yours is, no charge. If the gap is under about 10%, you probably do not need me, and I will say so.
or email work@rytisbalys.com · every rated job 5.0 · verify on Upwork